Comprehensive indicator

What is a comprehensive indicator?¶

• It provides important data for the entire game as indicators.
• Comprehensive Index requires menu access and is exposed for all games except those marked as unused in the App Center.
• Useful indicators such as real-time data, sales, and users are provided by default through linking with Hive SDK without the need for sending separate logs.
  • However, if the ‘Minimize Network Communication’ function is enabled in the Hive Console, concurrent access logs are not sent, and session and concurrent user indicators are not displayed.
• Real-time indicators are updated every 10 minutes, while other indicators are updated by incorporating data from the previous day until 8am (KST) each day.
• If there is a large amount of data exposed to the indicator, the actual data is delivered as a CSV format.
• For terminology related to this indicator, please refer to the [following] document.

Menu location¶

• Hive Console > Analytics > Comprehensive Indicator

Indicator status¶

* Detailed analysis indicator¶

• This is an indicator that provides further status and analysis for each item.
• Each indicator is named in the format "Period Indicator Name(Aggregation Standard)".
  • Period : hourly, daily, weekly, monthly, cumulative, period
    • Data is compiled by hour, day, week, and month on an hourly, daily, weekly, and monthly basis.
    • Cumulative results from combining data from all times
    • Provides by aggregating all data from the specified period
  • Indicator Name : With spaces permitted, a statement that describes each indicator
  • Aggregation Standard
    • Specified when counting by group, except when no distinct groups are present
    • If a group contains N criteria, it is split by &.
      • E.g.) Group whose country is the US and market is IOS: Daily DAU(Country & Market)
  • E.g. 1) Indicator providing DAU figures by country on a daily basis : Daily DAU(Country)
  • E.g. 2) Indicator that provides DAU figures by two groups, country and market, on a daily basis : Daily DAU(Country & Market)

Indicator details¶

Concurrent users¶

• Provides the current status of concurrent users in the game.
• When the game is running on the client, Hive SDK automatically collects them every 2 minutes.
  • However, if the ‘Minimize Network Communication’ function is enabled in the Hive Console, concurrent access logs are not sent, and indicators are not displayed.
• Count of unique playerids, aggregated in 2-minute increments from the hour.
• Provides a unique count of playerids in 2-minute intervals from the current time up to 10 minutes ago.
• Concurrent is divided into game name and server name units, and the server name is a value stored on the client.

Key indicator – monthly indicator¶

• Provides a summary of sales and user status based on logs from the past two months.
• Automatically collected by the Hive SDK when a game is logged in or in-app sales occur.
• You can select a date on a daily basis, and you can search by selecting a country.
  • The country is determined based on users’ IP addresses accessing the game.

Key indicator – daily summary¶

• Provides sales per game and user indicator on a daily basis.
• Automatically collected by the Hive SDK when a game is logged in or in-app sales occur.
• 8^th, 15^th, 31^st, last month, current month, and last month + current month can be used when searching by date. The indicator is based on yesterday’s date.
• The selected indicator will be added to the graph and chart below if you select the indicator shown with the checkbox.

Key indicator - daily indicator by country¶

• Aggregates and provides daily sales and user indicator by country.
• Country standard
  • The country selected through Console – Analytics – Indicator Management – Game/Country Settings will be the target country to display and other countries will be categorized as others.
  • The country is determined based on users’ IP addresses accessing the game.
• Automatically collected by the Hive SDK when a game is logged in or in-app sales occur.
• 8^th, 15^th, 31^st, last month, current month, and last month + current month can be used when searching by date. The indicator is based on yesterday’s date.
• Selecting an index marked with a radio button will update the graph and table values to reflect the chosen indicator.

Key indicator - daily user increase/decrease by 50% or more (market)¶

• An indicator is provided when the NU, DAU, and the number of terms and conditions agreements in the market for each game increases or decreases by more than 50% compared to the previous day.
• Automatically collected by the Hive SDK when a game is logged in or in-app sales occur.

Key indicator – daily DAU conversion after agreeing to terms (market)¶

• Provides DAU status based on the number of terms and conditions agreements and devices that are logged in within 24 hours upon agreement per game/market.
• Automatically collected by Hive SDK when logging in to the game or agreeing to the terms and conditions.
• 8^th, 15^th, 31^st, last month, current month, and last month + current month can be used when searching by date. The indicator is based on yesterday’s date.
• The selected indicator will be added to the graph and chart below if you select the indicator shown with the checkbox.

Key indicator – daily DAU conversion time after agreeing to terms (market)¶

• Provides the distribution of time converted to DAU based on the devices logged in within 24 hours upon agreement per game/market.
• Automatically collected by Hive SDK when logging in to the game or agreeing to the terms and conditions.
• 8^th, 15^th, 31^st, last month, current month, and last month + current month can be used when searching by date. The indicator is based on yesterday’s date.
• The selected indicator will be added to the graph and chart below if you select the indicator shown with the checkbox.

Key indicator - daily operating system¶

• DAU and NU figures can be viewed separately for mobile and PC per game.
• Hive SDK automatically collects it when logging into the game.
• 8^th, 15^th, 31^st, last month, current month, and last month + current month can be used when searching by date. The indicator is based on yesterday’s date.

Key indicator – daily users by OS¶

• Provides DAU and NU values divided by game OS (AOS, IOS, Windows, etc.).
• Hive SDK automatically collects it when logging into the game.
• 8^th, 15^th, 31^st, last month, current month, and last month + current month can be used when searching by date. The indicator is based on yesterday’s date.
• The selected indicator will be added to the chart below if you select the indicator shown with the checkbox.

Key indicator – daily market estimated profit¶

• We provide daily sales and expected settlement profit value for the APPLE and GOOGLE markets for each game.
• Estimated profits are calculated based on data provided by each market and may differ from actual market settlement data.
  • Apple Market: Profit by country and currency based on sales amount
    • Apple Market Profit: Based on market profit provided by Apple (Apple Store console > App > Monetization > Pricing and availability > All prices and currencies)
  • Google Market: Sales amount * Exchange rate – (Sales tax and withholding tax + value-added tax for each country) – (Market commission)
    • Exchange rate: Based on Hana Bank announcement (Average of the month before application)
    • Tax: If the country can be determined by currency, tax is applied by determining the country based on the currency (Google Market Currency & Country tab). Otherwise, tax is applied by determining the country based on the IP at the time of purchase of the game user.
      • Sales tax: Excluding sales tax for each country provided by Google (Google Play Store Console > Payment Profile > Sales Tax)
      • Value-Added Tax: Developers residing in Korea must report value-added tax directly to the National Tax Service, so the tax is added to the settlement amount.
      • Withholding tax: 25% is excluded from the settlement amount for Brazilian Real because the withholding tax is remitted to the Brazilian government.
    • Market commission: 30% fixed
• Refund data is not included.
• Hive SDK automatically collects in-app revenue in the game.
• 8^th, 15^th, 31^st, last month, current month, and last month + current month can be used when searching by date. The indicator is based on yesterday’s date.
• The selected indicator will be added to the graph and chart below if you select the indicator shown with the checkbox.

Key indicator – monthly market expected profit¶

• We provide monthly sales and expected settlement profit value for the APPLE and GOOGLE markets for each game.
• Current month indicators are estimated up to the day before the viewing date and may vary based on the viewing date.
• Estimated profits are calculated based on data provided by each market and may differ from actual market settlement data.
  • Apple Market: Profit by country and currency based on sales amount
    • Apple Market Profit: Based on market profit provided by Apple (Apple Store console > App > Monetization > Pricing and availability > All prices and currencies)
  • Google Market: Sales amount * Exchange rate – (Sales tax and withholding tax + value-added tax for each country) – (Market commission)
    • Exchange rate: Based on Hana Bank announcement (Average of the month before application)
    • Tax: If the country can be determined by currency, tax is applied by determining the country based on the currency (Google Market Currency & Country tab). Otherwise, tax is applied by determining the country based on the IP at the time of purchase of the game user.
      • Sales tax: Excluding sales tax for each country provided by Google (Google Play Store Console > Payment Profile > Sales Tax)
      • Value-Added Tax: Developers residing in Korea must report value-added tax directly to the National Tax Service, so the tax is added to the settlement amount.
      • Withholding tax: 25% is excluded from the settlement amount for Brazilian Real because the withholding tax is remitted to the Brazilian government.
    • Market commission: 30% fixed
• Refund data is not included.
• Hive SDK automatically collects in-app revenue in the game.
• You can easily set previous period dates using 3 months, 6 months and 13 months buttons, with today as the reference point.
• The selected indicator will be added to the graph and chart below if you select the indicator shown with the checkbox.

Real-time indicator – daily sales increase/decrease (market)¶

• Real-time sales indicators for each game are provided on a daily basis by market, and comparison status with the previous day/previous week’s figures is provided.
• Hive SDK automatically collects in-app revenue in the game.
• Data is aggregated at 5-minute intervals based on the hour and reflects logs within a maximum of 10 minutes.
• The time period of the logs reflected in the revenue for the search date is displayed as the last time period.

Real-time indicator – daily revenue by country¶

• Real-time sales indicators for each game are provided on a daily basis by country, and comparison status with the previous day/previous week’s figures is provided.
• Country standard
  • The country selected through Console – Analytics – Indicator Management – Game/Country Settings will be the target country to display and other countries will be categorized as others.
  • The country is determined based on the IP of the user accessing the game.
• Hive SDK automatically collects in-app revenue in the game.
• Data is aggregated at 5-minute intervals based on the hour and reflects logs within a maximum of 10 minutes.
• The time period of the logs reflected in the revenue for the search date is displayed as the last time period.

Real-time indicator – hourly sales (market)¶

• Real-time sales indicators for each game are provided on a daily basis per hour, and the indicator status is provided for each major market.
• Hive SDK automatically collects in-app revenue in the game.
• Data is aggregated at 5-minute intervals based on the hour and reflects logs within a maximum of 10 minutes.

Real-time indicator – daily user increase/decrease¶

• Real-time DAU/NU indicators for each game are provided on a daily basis, and comparison status with the previous day/previous week’s figures is provided.
• Hive SDK automatically collects it when logging into the game.
• This updates both the previous day’s and today’s indicators at 10-minute intervals based on the hour.
• The time period of the logs reflected in DAU for the search date is displayed as the last time period.

Real-time indicator – daily users by country¶

• Real-time DAU/NU indicators for each game are provided on a daily basis by country, and comparison status with the previous day/previous week’s figures is provided.
• Country standard
  • The country selected through Console – Analytics – Indicator Management – Game/Country Settings will be the target country to display and other countries will be categorized as others.
  • The countries are determined based on the IP addresses of users accessing the game.
• Hive SDK automatically collects it when logging into the game.
• This updates both the previous day’s and today’s indicators at 10-minute intervals based on the hour.
• The time period of the logs reflected in DAU for the search date is displayed as the last time period.

Advertisement indicator – daily ad summary¶

• Provides indicators related to ads on a daily basis for each game.
• Hive SDK collects automatically when AD(X) and ADOP are linked.
• As advertising revenue differs at the time of data provision by advertising networks, data may be continuously updated within 2 days.

Advertisement indicator – monthly ad sales¶

• Provides ad sales indicators on a monthly basis for each game.
• Hive SDK collects automatically when AD(X) and ADOP are linked.
• As advertising revenue differs at the time of data provision by advertising networks, data may be continuously updated within 2 days.

Monthly indicator – Monthly summary (market)¶

• Provides monthly revenue and user indicators by market.
• This is automatically collected by Hive SDK when users log in to the game, make in-app purchases, or agree to the terms of service.
• You can easily set the date for the previous period using the 3-month, 6-month, and 13-month buttons, and it operates based on the previous month.

Monthly indicator – indicator by country¶

• Provides monthly revenue and user indicators by country.
• Country standard
  • The country selected through Console – Analytics – Indicator Management – Game/Country Settings will be the target country to display and other countries will be categorized as others.
  • The country is determined based on users’ IP addresses accessing the game.
• This is automatically collected by Hive SDK when users log in to the game, make in-app purchases, or agree to the terms of service.
• You can easily set previous period dates using 3 months, 6 months and 13 months buttons, with today as the reference point.

Accumulated indicator – cumulative after release¶

• Provides accumulated sales after the release and user indicators on a daily basis for each game.
• Release date standard
  • If you register the indicator start date by going to Console > Analytics > Indicator Management > Indicator Start Date Settings, you can check the aggregate data based on the indicator start date the day after registration.
  • If the indicator start date is not registered, the date with the first log on the purchase log will be used as the start date.
• This is automatically collected by Hive SDK when users log in to the game, make in-app purchases, or agree to the terms of service.

Accumulated indicator – post-launch accumulated indicator by country¶

• Provides accumulated sales after the release and user indicators on a daily basis per country for each game.
• Release date standard
  • If you register the indicator start date by going to Console > Analytics > Indicator Management > Indicator Start Date Settings, you can check the aggregate data based on the indicator start date the day after registration.
  • If the indicator start date is not registered, the date with the first log on the purchase log will be used as the start date.
• Country standard
  • The country selected through Console – Analytics – Indicator Management – Game/Country Settings will be the target country to display and other countries will be categorized as others.
  • The country is determined based on users’ IP addresses accessing the game.
• This is automatically collected by Hive SDK when users log in to the game, make in-app purchases, or agree to the terms of service.

Accumulated indicator – 90-day trend after release¶

• Provides sales data up to 90 days after the release and user indicators on a daily basis for each game.
• Release date standard
  • If you register the indicator start date by going to Console > Analytics > Indicator Management > Indicator Start Date Settings, you can check the aggregate data based on the indicator start date the day after registration.
  • The indicator won’t be displayed if the indicator start date is registered after 90 days since the game was released.
• This is automatically collected by Hive SDK when users log in to the game, make in-app purchases, or agree to the terms of service.