Integration¶
Overview¶
Integration lets you view the list of third-party tools that can be connected to Analytics, such as MMPs (Mobile Measurement Partners), and check the status of event data collection.
Through integration, you can perform analysis based on MMP event data in Analytics without moving separately to the MMP console.
What Can You Do?¶
Business/Marketing Users¶
- When you integrate an MMP, you can analyze installs and conversion rates by advertising channel directly in Analytics.
- By combining MMP events with in-game events, you can analyze the full journey from user acquisition to first payment as a single funnel.
- Comparing user retention by channel helps you identify the channel that brings in the highest-quality users.
Data Analysts¶
- Since MMP and game event data can be analyzed together in Analytics, you can perform in-depth analysis without switching tools.
- Retention analysis with acquisition channel set as a dimension lets you compare user quality by channel with precision.
- If you use MMP events as segment conditions, you can isolate users acquired from a specific channel.
Developers¶
- After MMP integration and once event data is collected, you can click the Data Preview button on the integration card to immediately check the received event status.
- You can directly verify whether MMP event attributes are mapped correctly in the event detail screen.
Quick Start¶
If you are integrating an MMP for the first time, follow the steps below to check the integration status and start using events.
- Click Data > Integration in the left sidebar.
- Check the cards for the MMP platforms you want to integrate.
- Airbridge: Clicking the card opens the Hive Console > Marketing Attribution > Airbridge Settings page in a new window.
- AppsFlyer · Adjust: Data is received via postback. Additional configuration is required for integration.
- Once integration is complete, the platform card moves from the Not Integrated area to the Integrated area. To check the collected data, click the Data Preview button on the integration card.
- Analyze MMP events in Create > Chart / Funnel / Retention.
Note
For detailed integration methods by platform, refer to Full Features.
Full Features¶
Key Concepts¶
| Concept | Description |
|---|---|
| MMP | Mobile Measurement Partner. A platform that measures mobile app installs and user behavior |
| Attribution | The process of identifying the source of user acquisition (advertising channel, campaign, etc.) |
| Postback | A method in which the MMP sends data to a specified URL when a specific event occurs |
| MMP Event | Install, reinstall, and in-app event data collected through an MMP platform |
Supported Integration Platforms¶
Airbridge¶
Airbridge is an MMP platform that provides mobile app install attribution and deep link management.
Clicking the integration card takes you to the Hive Console > Marketing Attribution > Airbridge Settings page. You can complete the setup in Hive Console.
AppsFlyer¶
AppsFlyer is a widely used MMP platform in global markets that provides mobile marketing data analysis.
Since it receives data via postback, separate postback settings are required for Analytics to receive event data. For the developer integration guide, refer to Hive SDK - AppsFlyer Integration.
Adjust¶
Adjust is an MMP platform that provides mobile measurement, fraud prevention, and audience segmentation.
Since it receives data via postback, separate postback settings are required for Analytics to receive event data. For the developer integration guide, refer to Hive SDK - Adjust Integration.
Check Event Collection Status¶
Once integration is complete, the platform card moves from the Not Integrated area to the Integrated area. 
To check the collected data, click the Data Preview button on the integration card. You can view the list and status of collected MMP events on the Data > Event page. 
Using MMP Events¶
Once integration is complete, MMP event data can be used in the following Analytics features:
- Data > Event: View and manage MMP event lists
- Create > Chart: Use MMP events as measured metrics
- Create > Funnel: Set MMP events as funnel stages
- Create > Retention: Set MMP events as reference or returning events
Notes & Tips¶
- AppsFlyer and Adjust require postback settings to be completed before event data can be received. Coordinate with the development team in advance before integration.
- It may take some time for MMP event data to appear in Analytics after integration (usually within a few hours).
- For postback setup instructions for each MMP platform, refer to the official documentation for that platform.