Metric¶

Overview¶

A metric is a feature that lets you save and reuse settings for frequently used metrics in the Create > Chart menu.

If you define commonly used metrics across the company as metrics, you can display metrics from the same source with the same values. If the metric criteria change, updating a single metric automatically reflects the change in all charts and dashboards that use it.

What Can You Do?¶

Business/Marketing Users¶

If you define team-wide KPIs such as DAU, MAU, and ARPU as metrics, everyone can share data using the same criteria.
By classifying metrics by purpose with metric categories, you can manage your team's analytical assets systematically.

Data Analysts¶

If you save complex derived metrics such as ARPPU and PU RATE(%) once as metrics, you can reuse them immediately without repeating the setup for each chart.
If you change a metric definition, it is automatically reflected in all charts that use that metric, maintaining consistency.
You can upload data such as marketing costs for your company via CSV upload and perform analyses such as 'revenue - cost'.

Quick Start¶

If you are creating a metric for the first time, follow the steps below to create your first metric.

Click Data > Metric in the left sidebar.
Click the Register button in the top right.
Enter the metric title and category.
In the metric area, select the target event, value, and operation for analysis.
Click the Save button.

Note

For detailed features such as metric registration, visibility settings, and metric categories, refer to Full Features.

Full Features¶

Key Concepts¶

Concept	Description
Metric	A metric definition calculated from events (for example, AU = COUNT DISTINCT userId for the hive_app_login event)
Platform Metric	A metric provided by default by the Analytics system (not editable)
Custom Metric	A custom metric defined directly by the Analytics user
Metric Category	A group used to classify metrics by type (for example, user, revenue, session, game-play analysis)

View Metric List¶

View all metrics registered in Analytics.

Display Item	Description
Metric Type	Distinguishes between platform metrics and custom metrics
Category	The category the metric belongs to
Metric	Metric name (click to move to the detail page)
Created At	Date and time the metric was created
Creator	User who created the metric
Last Modified At	Date and time the metric was last modified
In Use	Toggle whether the metric is shown in charts

Create Metric¶

Basic Information¶

Item	Required	Description
Metric Title	Required	Name displayed on analysis screens (up to 30 characters)
Metric Description	Optional	Description of how the metric is calculated and its purpose (up to 300 characters)
Category	Required	Select an existing metric category created within the company, or create a new one by direct input
Result Display Options	Optional	Set decimal places / percentage display / change indicator
Metric	Required	Build the formula by selecting event + value + operation. You can combine multiple items with the add button to create a compound formula

Metric Settings¶

Metrics are defined as a combination of event, attribute value, and attribute aggregation method.

Aggregation Method	Description	Main Use
COUNT	Total number of event occurrences	Event frequency
COUNT DISTINCT	Number of unique users/values excluding duplicates	Access users, paying users
SUM	Sum of attribute values	Total revenue, total play time
AVG	Average of attribute values	Average payment amount, average play time
MIN	Minimum attribute value	Lowest payment amount
MAX	Maximum attribute value	Highest achieved level
MAX BY	Most recent (last) attribute value	Last level

Metric Definition Example

Metric Title	Formula
AU	hive_app_login · COUNT DISTINCT · userId
In-app Revenue	hive_product_purchase · SUM · price-Hive
Revenue Count	hive_product_purchase · COUNT DISTINCT · transactionId-Hive
PU RATE(%)	( hive_product_purchase · COUNT DISTINCT · userId × 100 ) / ( hive_app_login · COUNT DISTINCT · userId )

Compound formulas such as PU RATE(%) that combine aggregated results from two events can also be defined as a single metric.

Tip

A metric defines only "what to count", while "the unit to view it in" is determined in the chart. For example, if you want to check DAU/WAU/MAU, you only need to define AU once. After defining one AU metric, changing the period unit in the chart to daily/weekly/monthly automatically turns it into DAU, WAU, and MAU.

Manage Metric Categories¶

Create and manage categories to classify metrics by purpose. If the category you want does not exist, you can click 'Direct Input' and type it using the keyboard.

Category Examples

User metrics (DAU, MAU, WAU)
Revenue metrics (ARPU, ARPPU, in-app revenue)
Session metrics (session count, play time, average sessions)
Game-play metrics (content play count, currency acquired, currency spent)

Control Metric Display¶

If the metric type is not 'Platform', you can control whether each metric is shown using the In Use toggle in the list.
If set to OFF, that metric is hidden from the measure value selection list in Create > Chart.

Copy and Delete Metrics¶

Copy: Quickly create a similar metric based on an existing metric
Delete: Delete metrics that are no longer used

Warning

If there are charts or dashboards using a deleted metric, the data in those contents may not be displayed.

Use Metrics in Charts¶

Go to the [Data] tab on the Create > Chart screen.
Click the + button on the right side of the measure value area.
Search for and select the metric you created.

Notes & Tips¶

Platform metrics are provided by default by the system and cannot be edited or deleted.
Before deleting a metric, check the charts and dashboards that use it first.
If you change a metric formula, the data in all charts that use that metric changes immediately. Modify important metrics carefully.
For common metrics used by the whole team, write detailed descriptions so the definition and calculation method are clearly shared.
To avoid duplicate metrics with similar names, search for existing metrics before creating a new one.

Event - Define the events used in metric formulas
Chart - Create charts using metrics as measured values
Dashboard - View metric-based charts together in a dashboard