Analytics¶

Overview¶

Analytics is a big data analysis service that helps you track core metrics such as DAU, revenue, and retention based on event data, and maximize marketing efficiency through segment-based metric analysis and targeting.

Note

Click Hive Console > Analytics > Event Analytics and then click the Access Analytics button to get started. Companies that joined Hive Console on or after April 8, 2026 can use it immediately. Companies that joined before that date can request access through technical support.

Data Flow¶

Key Features¶

Analyze without code: You can build charts and dashboards instantly just by selecting events and metrics in the UI without SQL or separate scripts.
Event-based analysis: Even if events are not defined in advance, Analytics can collect them and use them for analysis.
Unlimited data storage: All event data sent to Analytics can be collected without any storage limit.
Segments and targeting - Group users by combining desired attribute conditions, and connect with Hive Promotion/Notification products to run targeting campaigns immediately.
Central metric management: If you save frequently used aggregation settings as Metric, you can apply them in bulk to all connected charts and dashboards when the criteria change.

Role-Based Getting Started Guide¶

If you are new to Analytics, start in the order that matches the role below.

Business/Marketing Users¶

This is the recommended starting order for users handling game metric analysis, content performance measurement, and target user extraction.

Order	Document	Purpose
1	Workspace Management	Create a dedicated analysis space and set team permissions
2	Home	Check the core KPI status set in the workspace
3	Funnel	Analyze high drop-off stages and identify improvements
4	Retention	Check early engagement and long-term success potential using revisit rate
5	Chart	Analyze custom metrics by combining desired data conditions
6	Dashboard	Organize key analysis results on one screen and share them with the team
7	Segment	Extract condition-based target users and use them for campaigns
8	User Classification Move	Monitor whale user churn and build strategies to secure genuine users
9	User Activity Tracking	Check individual user behavior and respond to abuse or inquiries

Data Analysts¶

This is the recommended starting order for users handling collected event status, in-depth analysis, and cohort definition.

Order	Document	Purpose
1	Event	Review the full status of collected events and attributes, and validate data quality
2	Metric	Define team-wide KPI metrics
3	Chart / Funnel / Retention	Perform in-depth analysis by purpose
4	Segment	Define cohorts and classify target users
5	User Classification	Check the proportion and status of whale users by user classification type
6	User Activity Tracking	In-depth analysis of individual user behavior

Developers¶

This is the recommended starting order for developers responsible for data environment setup, event integration, and third-party tool management.

Order	Document	Purpose
1	Integration	Build a unified data collection environment by connecting MMPs and third-party tools
2	Event Design and Transmission Guide	Check how to design and send custom event schemas
3	Event	Check collection status for platform and custom events, and validate transmission results
4	Metric Excluded User Management / Metric Filter Management	Separate internal staff and QA test data
5	Data Export	Connect event raw data to external pipelines

Full Features¶

Document	Description
Home	View dashboards by workspace
All Content	View and manage the full content list

Create¶

Document	Description
Chart	Visualize data based on events/metrics
Funnel	Analyze stage-by-stage conversion and drop-off
Retention	Analyze user revisit/retention rates
Dashboard	Unified dashboard for content
Template	Save and reuse chart templates

User¶

Document	Description
Segment	Define user groups based on conditions
User Activity Tracking	View events for individual users
User Classification	User classification status based on clustering
User Classification Move	Movement trends between user classification types

Data¶

Document	Description
Event	Define/manage events and attributes
Metric	Define/manage common metrics
Integration	Third-party integrations such as MMPs
Data Export	Upload event data to cloud storage

Settings¶

Document	Description
Metric Excluded User Management	Exclude internal staff/test users from aggregation
Metric Filter Management	Manage QA server/test app ID data filters
Currency Settings	Currency settings required for revenue metric queries
Time Settings	Timezone lookup and metric start date settings
Access Permission Management	Manage users who can add/edit/delete metric settings
Workspace Management	Create workspaces and manage permissions
User Management	Manage workspace permissions by user

Common Concept Terms¶

Term	Description
Workspace	The unit where content such as charts, funnels, retention reports, and dashboards is stored
Project	The game being analyzed
Event	The basic unit of user activity tracking (for example, login, purchase, level up)
Metric	A metric stored based on events (for example, DAU, ARPU)
Dimension	An attribute used to group/filter data (for example, country, OS, app version)
Segment	A user group defined by combining conditions
MMP	Mobile Measurement Partner (Airbridge, AppsFlyer, Adjust, etc.)
Identifier	A value used to distinguish users (userId or deviceId)

Permission Guide¶

Metric Settings submenus are visible to all users and list viewing is available. However, adding, deleting, and editing are available only to users registered in Settings > Metric Settings > Access Permission Management.

Menu	View	Add / Delete / Edit
Metric Excluded User Management	All users	Users registered in Access Permission Management
Metric Filter Management	All users	Users registered in Access Permission Management
Currency Settings	All users	Users registered in Access Permission Management
Time Settings	All users	Users registered in Access Permission Management