Airbridge Integration
Airbridge is an all-in-one solution for app marketing and user analysis. It helps accurately measure and analyze the effectiveness of various marketing channels. By configuring Airbridge, you can effectively track performance and analyze user behavior on the Hive community and Web Shop.
Integrate with Airbridge¶
To integrate Airbridge with the Hive community and Web Shop, you must enter the Airbridge app name and Web SDK token into the console. Learn More
Menu : Marketing Attribution > Airbridge Settings > Select Project > Enter App Name and Web SDK Token
Use Airbridge Events¶
Key user activity data is automatically sent to Airbridge. Use these insights for data-driven decision-making, as shown in the examples below.
Main Events Sent¶
Airbridge sends standard events it defines, along with custom events tailored for the Community and Web Shop.
- Community
- User Management: Login, Sign-up, Logout, Profile settings, etc.
- Content Browsing: View main screen, Create post, Add comment, Share post, etc.
- Web Shop
- User Management: Login, Sign-up, Logout etc.
- Purchase Process: View product list, View product detail, Start purchase, Complete purchase, etc.
Examples¶
- User Journey Analysis
- e.g., Analyze the step-by-step behavior of new members from sign-up to their first purchase.
- Purchase Conversion Optimization
- e.g., Identify the percentage of users who view product details but don't complete a purchase.
- Content and Product Performance Measurement
- e.g., Check which categories are most popular and where user interaction is most active.
- Target User Identification
- e.g., Find user groups interested only in a specific category.