Skip to content

About user engagement

User Connection and Engagement Features

The Hive platform provides various features that help users easily access and engage with the game. These features offer the following benefits:

  • Optimized App Entry per User: Based on the user's app installation status, OS, and configured destination, users are flexibly connected to the most suitable location, such as the market, a specific in-app location, or a web page.
  • Targeted In-Game User Engagement: Through the link, users are directly moved to specific in-game events, content, or features to encourage engagement.
  • Reactivating Inactive Users: By providing Direct Links to inactive users, easy re-entry into the game is encouraged and churn is prevented.
  • Single Platform Specific Link: This is a single platform connection method targeting an app on a specific OS (e.g., Android app or iOS app).
  • Precise In-App Location Routing: Users can be accurately directed to a specific page or feature within the app (e.g.,'Mailbox'). For this, a scheme deep link is generated, and an accessible HTTPS link for the web is also issued. If the app is not installed, it redirects to the market or connects to a page where the app can be installed, encouraging app installation.
  • Multi-Platform and Custom Destination Connection: You can flexibly set desired destinations like market, webpage, or specific in-app locations based on the OS (Android, iOS, Windows, Mac), and issue them as a single HTTPS link.
  • Easy In-App Navigation Integration: When moving users to a specific in-app location, existing deep link settings can be directly utilized for convenient connection.
  • Enhanced PC App Accessibility: Supports both app installation and execution in a PC environment. In particular, Direct Links provide a page where users can directly select their preferred PC market (e.g., Steam, Direct Distribution), and you can add introductory text for the link, which more effectively encourages user app engagement. pc_market_en.png [PC Market Selection Page Example]

Use Case Comparison

  • Deep Link: Used when linking to a specific in-app location on a specific OS.
    • Example: Android Google App → Navigate to the Customer Inquiry page
    • Use Case: Single-platform targeting, quick setup needed
  • Direct Link: Used when one link needs to direct users to different destinations based on OS.
    • Example: Android → In-app Customer Inquiry page, iOS → App Store, Windows → Web page
    • Use Case: Multi-platform support, OS/device-specific routing, enhancing PC app accessibility