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About user engagement

User Connection and Engagement Features

The Hive platform provides various features that help users easily access and engage with the game. These features offer the following benefits:

  • Flexible Destination Configuration and Connection: Through a link, users can be connected to desired destinations, such as a specific in-app location, market, or web page.
  • Optimized Entry Based on User Environment: Automatically detecting the user's OS and app installation status, it provides flexibility to connect users to the most suitable path among the configured destinations. Even if an in-app location is set as the destination, users without the app installed are automatically redirected to the market to encourage app installation.
  • Promoting User Engagement and Reactivation: It encourages inflow into core in-game content, and provides an easy re-entry path for inactive users to prevent churn and promote revisits.

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  • Single Platform Specific Link: This is a single platform connection method targeting an app on a specific OS (e.g., Android app or iOS app).
  • Precise In-App Location Routing: Users can be accurately directed to a specific page or feature within the app (e.g.,'Mailbox'). For this, a scheme deep link is generated, and an accessible HTTPS link for the web is also issued.

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  • Multi-Platform and Custom Destination Connection: You can flexibly set desired destinations like market, webpage, or specific in-app locations based on the OS (Android, iOS, Windows, Mac), and issue them as a single HTTPS link.
  • Easy In-App Navigation Integration: When moving users to a specific in-app location, existing deep link settings can be directly utilized for convenient connection.
  • Enhanced PC App Accessibility: Supports both app installation and execution in a PC environment. In particular, Direct Links provide a page where users can directly select their preferred PC market (e.g., Steam, Direct Distribution), and you can add introductory text for the link, which more effectively encourages user app engagement. pc_market_en.png [PC Market Selection Page Example]

Use Case Comparison

  • Deep Link: Used when linking to a specific in-app location on a specific OS.
    • Example: Android Google App → Navigate to the Customer Inquiry page
    • Use Case: Single-platform targeting, quick setup needed
  • Direct Link: Used when one link needs to direct users to different destinations based on OS.
    • Example: Android → In-app Customer Inquiry page, iOS → App Store, Windows → Web page
    • Use Case: Multi-platform support, OS/device-specific routing, enhancing PC app accessibility