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About user engagement

User Connection and Engagement Features

The Hive platform provides various features that help users easily access and engage with the game. These features offer the following benefits:

  • Flexible Destination Configuration and Connection: Through a link, users can be connected to desired destinations, such as a specific in-app location, market, or web page.
  • Optimized Entry Based on User Environment: Automatically detecting the user's OS and app installation status, it provides flexibility to connect users to the most suitable path among the configured destinations. Even if an in-app location is set as the destination, users without the app installed are automatically redirected to the market to encourage app installation.
  • Promoting User Engagement and Reactivation: It encourages inflow into core in-game content, and provides an easy re-entry path for inactive users to prevent churn and promote revisits.
  • Single Platform Specific Link: This is a single platform connection method targeting an app on a specific OS (e.g., Android app or iOS app).
  • Precise In-App Location Routing: Users can be accurately directed to a specific page or feature within the app (e.g.,'Mailbox'). For this, a scheme deep link is generated, and an accessible HTTPS link for the web is also issued. Direct_link_1_en.png
  • Multi-Platform and Custom Destination Connection: You can flexibly set desired destinations like market, webpage, or specific in-app locations based on the OS (Android, iOS, Windows, Mac), and issue them as a single HTTPS link.
  • Add Country-specific Path and Optimization: By identifying the user's country information, you can redirect them to different URLs. For global campaigns, you can precisely target and connect users to country-specific promotion pages or localized content. (Note: Add Country-specific Path is supported when configuring web URLs.)
  • Support for Dedicated Domains in China: Considering the global network environment, we provide separate dedicated domain links that operate without restrictions within China. This prevents bounce rates for Chinese users and ensures stable marketing performance.

Direct_link_2_en.png

Use Case Comparison

  • Deep Link: Used when linking to a specific in-app location on a specific OS.
    • Example: Android Google App → Navigate to the Customer Inquiry page
    • Use Case: Single-platform targeting, quick setup needed
  • Direct Link: 하나의 링크로 OS,국가별 다른 목적지를 설정할 때 사용합니다.
    • Example: Android → In-app Customer Inquiry page, iOS → App Store, Windows → Web page
    • Use Case: Multi-platform support, Add Country-specific Path, Link Movement within China