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mailbox_open

An event that occurs when received mail is opened for the first time. You can use it to create metrics such as the number of mail opens and the number of users who opened mail.


Attribute name Data type Description
dateTime TIMESTAMP Indicates the date and time when the event occurred. Recorded based on the event time, and can be used as the basis for aggregation by period unit (day/week/month/hour/minute) and date range queries. (Example: 2023-05-09 19:30:35)
eventName STRING Indicates the name that identifies the event. Because all events are loaded together into a single source log, this value identifies which event it is, and it can be used as the basis for querying data by event. (Example: app_login)
userId STRING Indicates the account-based identifier of the user who triggered the event. Recorded based on the user's unique ID in the app, and can be used to count unique users, such as AU, with a distinct count aggregation.
identifierProvider STRING Indicates the system that issued the user identifier. The value is always "hive".
deviceId STRING Indicates the device-based identifier of the user who triggered the event. Recorded based on the instance value issued for each device every time the app is installed, and can be used to count unique devices (such as the number of terms agreements) with a distinct count aggregation. (Example: 33333333)
appIdGroup STRING Indicates the project where the event occurred. Recorded based on the GAMEID value registered in Hive Console > Project Settings > App ID, and can be used to compare metrics by project when you query multiple projects together. (Example: com.sample.analytics)
appId STRING Indicates the unique ID of the app where the event occurred. Recorded based on the APPID registered in Hive Console > Project Settings > App ID, and can be used to distinguish metrics by app. (Example: com.sample.analytics.google.global.android.common)
os STRING Indicates the operating system of the user's device when the event occurred. Recorded based on the platform value sent by the client, and can be used to compare metrics by OS. (Example: A (Android), I (iOS))
osVer STRING Indicates the OS version of the user's device when the event occurred. Recorded based on the device's operating system version, and can be used to compare metrics by OS version. (Example: 9.2, 16.3.1)
sdkVer STRING Indicates the Hive Axyl SDK version when the event occurred. Recorded based on the Hive Axyl SDK version applied to the client, and can be used to compare data collection status by SDK version. (Example: 1.0.0)
country STRING Indicates the user's country identified when the event occurred. Recorded in ISO 3166-1 alpha-2 uppercase format, and can be used to compare the number of users, revenue, retention, and so on by country. (Example: KR, US)
lang STRING Indicates the language value when the event occurred. Recorded based on the app or device language (ISO 639 alpha-2, lowercase), and can be used to compare metrics by language. (Example: ko, en)
mailId STRING Indicates the unique ID of the mail. Recorded based on the identifier value issued for each mail item sent, and can be used to build a funnel by linking the mail send, open, and claim events.