app_redownload¶
This is an event that occurs when an existing user deletes and then reinstalls or updates the app, and can be used to generate metrics such as the number of reinstallations and the number of reinstalled devices.
| Attribute name | Data type | Description |
|---|---|---|
| dateTime | TIMESTAMP | Indicates the date and time when the event occurred. It is recorded based on the time of event occurrence, and can be used as a basis for period unit (day/week/month/hour/minute) aggregation and date range searches. (Example: 2023-05-09 19:30:35) |
| eventName | STRING | Indicates a name that identifies the event. Since all events are loaded together in one source log, this value identifies which event it is and can be used as a standard for searching data on an event-by-event basis. (Example: app_login) |
| userId | STRING | Indicates the user identifier based on the account that triggered the event. It is recorded based on the unique user ID in the game, and can be used to count the number of unique users such as AU by deduplicating the number. |
| identifierProvider | STRING | Indicates the user identifier issuance system, and "hive" is fixed. |
| deviceId | STRING | Indicates the user identifier based on the terminal that generated the event. Each time an app is installed, it is recorded based on the instance value issued for each device, and can be used to count the number of unique devices (the number of terms and conditions agreed, etc.) by deduplicating the number. (Example: 33333333) |
| appIdGroup | STRING | Indicates the project where the event occurred. Hive is recorded based on the GAMEID value registered in the console app center, and can be used to compare indicators by dividing them by project when viewing multiple projects together. (Example: com.sample.analytics) |
| appId | STRING | Indicates the unique ID of the app where the event occurred. Hive is recorded based on APPID registered in the console app center, and can be used to distinguish indicators for each app. (Example: com.sample.analytics.google.global.android.common) |
| country | STRING | Indicates the country of the user identified at the time the event occurred. ISO 3166-1 alpha-2 It is recorded in uppercase format and can be used to compare the number of users, sales, retention, etc. by country. (Example: KR, US) |
| model | STRING | Indicates the model name of the user terminal at the time the event occurred. It is recorded based on the terminal model value sent by the client, and can be used to compare indicators by device model. (Example: iPhone 12 Pro, SHW-M250S) |
| appVer | STRING | Indicates the game app version at the time the event occurred. It is recorded based on app version information, and can be used with the os attribute to compare users by app version. (e.g. 4.3.3, 1.6.5) |
| market | STRING | Indicates the market where the user installed the game when the event occurred. It is recorded based on the market value where the app is installed or serviced, and can be used to compare indicators by market. (Example: GO(Google Play), AP(Apple App Store), HS(direct distribution)) |
| osVer | STRING | Indicates the OS version of the user terminal at the time the event occurred. It is recorded based on the terminal's operating system version value, and OS can be used to compare indicators by version. (Example: 9.2, 16.3.1) |
| os | STRING | Indicates the operating system of the user terminal at the time the event occurred. It is recorded based on the platform value sent by the client, and can be used to compare indicators by OS. (Example: A(Android), I(iOS)) |
| clientIp | STRING | Indicates IP of the user terminal where the event occurred. It is recorded based on the masked value of the last section of IP, and can be used to query data such as the number of terminals for a specific IP band. (Example: 127.0.0.x) |
| sdkVer | STRING | Indicates the Hive SDK version at the time the event occurred. It is recorded based on the Hive SDK version value applied to the client, and can be used to compare the data collection status by SDK version. (Example: 4.16.2.2) |
| referrer | STRING | Indicates the incoming referrer of the download. It is recorded based on the referrer value at the time of installation inflow, and can be used to compare installation indicators by inflow path. (Example: http://google.com) |
| utmTerm | STRING | Indicates the value utm_term included in the download referrer. It is recorded based on the utm_term value parsed from the referrer URL, and can be used to compare inflow indicators by campaign keyword. |
| fingerprint | STRING | Indicates agreement to the terms and conditions and the terminal fingerprint value at the time of reinstallation. When agreeing to terms and conditions and collecting reinstallation events, they are recorded based on the fingerprint value (consisting of model, os, osVer, clientIp, and appIdGroup), and can be used as auxiliary information for device identification. |