Integration¶

Overview¶

Integration lets you view the list of third-party tools that can be connected to Analytics, such as MMPs (Mobile Measurement Partners), and check the status of event data collection.

Through integration, you can perform analysis based on MMP event data in Analytics without moving separately to the MMP console.

What Can You Do?¶

Business/Marketing Users¶

When you integrate an MMP, you can analyze installs and conversion rates by advertising channel directly in Analytics.
By combining MMP events with in-game events, you can analyze the full journey from user acquisition to first payment as a single funnel.
Comparing user retention by channel helps you identify the channel that brings in the highest-quality users.

Data Analysts¶

Since MMP and game event data can be analyzed together in Analytics, you can perform in-depth analysis without switching tools.
Retention analysis with acquisition channel set as a dimension lets you compare user quality by channel with precision.
If you use MMP events as segment conditions, you can isolate users acquired from a specific channel.

Developers¶

After MMP integration and once event data is collected, you can click the Data Preview button on the integration card to immediately check the received event status.
You can directly verify whether MMP event attributes are mapped correctly in the event detail screen.

Quick Start¶

If you are integrating an MMP for the first time, follow the steps below to check the integration status and start using events.

Click Data > Integration in the left sidebar.
Check the cards for the MMP platforms you want to integrate.
- Airbridge: Check the token information on the Airbridge dashboard, then register and configure it in Hive Console (Console Guide - Marketing Attribution - Airbridge Settings).
- AppsFlyer · Adjust: Data is received via postback. Additional configuration (Hive SDK - Analytics - AppsFlyer Integration, Hive SDK - Analytics - Adjust Integration) is required for integration.
Once integration is complete, the platform card moves from the Not Integrated area to the Integrated area. To check the collected data, click the Data Preview button on the integration card.
Analyze MMP events in Create > Chart / Funnel / Retention.

Note

For detailed integration methods by platform, refer to Full Features.

Full Features¶

Key Concepts¶

Concept	Description
MMP	Mobile Measurement Partner. A platform that measures mobile app installs and user behavior
Attribution	The process of identifying the source of user acquisition (advertising channel, campaign, etc.)
Postback	A method in which the MMP sends data to a specified URL when a specific event occurs
MMP Event	Install, reinstall, and in-app event data collected through an MMP platform

Supported Integration Platforms¶

Airbridge¶

Airbridge is an MMP platform that provides mobile app install attribution and deep link management.

Check the token information on the Airbridge dashboard and register and configure it in Hive Console, and the collected Airbridge events can be used in Analytics' analysis features. For the integration method, refer to Console Guide - Marketing Attribution - Airbridge Settings.

AppsFlyer¶

AppsFlyer is a widely used MMP platform in global markets that provides mobile marketing data analysis.

Since it receives data via postback, separate postback settings are required for Analytics to receive event data. For the developer integration guide, refer to Hive SDK - Analytics - AppsFlyer Integration.

Adjust¶

Adjust is an MMP platform that provides mobile measurement, fraud prevention, and audience segmentation.

Since it receives data via postback, separate postback settings are required for Analytics to receive event data. For the developer integration guide, refer to Hive SDK - Analytics - Adjust Integration.

MMP Events¶

MMP events are collected in Analytics under an event name prefixed with the MMP's product name ({MMP product name}_{eventName}). The table below lists the automatically tracked events; events not listed here are also collected under the same rule.

MMP	MMP eventName	Event Name
Airbridge	`Sign-in`	`airbridge_Sign-in`
	`Sign-out`	`airbridge_Sign-out`
	`Initiate Checkout`	`airbridge_Initiate Checkout`
	`Order Complete`	`airbridge_Order Complete`
	`Order Cancel`	`airbridge_Order Cancel`
	`Subscribe`	`airbridge_Subscribe`
	`Ad Impression`	`airbridge_Ad Impression`
	`Ad Click`	`airbridge_Ad Click`
	`Rate`	`airbridge_Rate`
	`Share`	`airbridge_Share`
	`Install`	`airbridge_Install`
	`Open`	`airbridge_Open`
	`Update`	`airbridge_Update`
	`Purchase`	`airbridge_Purchase`
Adjust	`Install`	`adjust_Install`
	`Open`	`adjust_Open`
	`Update`	`adjust_Update`
	`Purchase`	`adjust_Purchase`
AppsFlyer	`Install`	`appsflyer_Install`
	`Open`	`appsflyer_Open`
	`Update`	`appsflyer_Update`
	`Purchase`	`appsflyer_Purchase`

Check Event Collection Status¶

Once integration is complete, the platform card moves from the Not Integrated area to the Integrated area.

To check the collected data, click the Data Preview button on the integration card. You can view the list and status of collected MMP events on the Data > Event page.

Using MMP Events¶

Once integration is complete, MMP event data can be used in the following Analytics features:

Data > Event: View and manage MMP event lists
Create > Chart: Use MMP events as measured metrics
Create > Funnel: Set MMP events as funnel stages
Create > Retention: Set MMP events as reference or returning events

Notes & Tips¶

AppsFlyer and Adjust require postback settings to be completed before event data can be received. Coordinate with the development team in advance before integration.
It may take some time for MMP event data to appear in Analytics after integration (usually within a few hours).
For postback setup instructions for each MMP platform, refer to the official documentation for that platform.

Event - Manage MMP events as Analytics events
Chart - Create charts based on MMP events
Funnel - Analyze user acquisition funnels including MMP events
Retention - Compare retention by acquisition channel