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Overview

Overview

Analytics is a big data analysis service that tracks key indicators such as DAU, sales, and retention based on event data, and helps maximize marketing efficiency through segment-based indicator analysis and targeting.

Data flow

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Main Features

  • Analysis possible without code: You can immediately configure charts and dashboards without SQL or a separate script, just by selecting events/metrics in the UI.
  • Event-based analysis possible: If event data is sent in an unstructured form, it can be sent directly to Analytics and used for analysis without defining logs in advance.
  • Unlimited data storage capacity: All event data sent to Analytics can be collected without any storage limit.
  • Segment and Targeting – You can group users by combining the desired attribute conditions and immediately conduct a targeting campaign in conjunction with Hive promotion/notification products.
  • Central management of indicators: If you save frequently used aggregation settings as metric, they can be reflected in all connected charts and dashboards when the standards change.

Getting started

If this is your first time using Analytics, follow these steps to prepare your environment.

  1. Console Sign-up: Sign up for the Hive analytics console.
  2. appId Registration: Register Hive game and appId in App Center.
  3. Analytics Management, Organization Management: Set the administrator and organization environment.

Common Concept Terminology

Terminology Description
Workspace Unit space where content (charts, funnel, retention, dashboard) is stored
Project Games subject to analysis
Event Basic unit of user activity tracking (e.g. login, purchase, level up)
Metrics Stored metrics based on events (e.g. DAU, ARPU)
Dimension Attributes to group/filter data (e.g. country, OS, app version)
Segment User group defined by combining conditions
MMP Mobile Measurement Partner (Airbridge, AppsFlyer, Adjust, etc.)
Identifier Standard value to classify users (userId or deviceId)

Getting started guide by role

If you're new to Analytics, start in the order appropriate for your role below.

Business/Marketing Manager

This is a starting order for those in charge of analyzing game indicators, measuring content performance, and extracting target users.

order document Purpose
1 Workspace Management Create a dedicated analytics space and set team permissions
2 Home Check the status of key KPI set in the workspace
3 funnel Analyzing sections with high dropout rates and deriving points for improvement
4 Retention Checking initial immersion and long-term box office potential through return visit rate
5 Chart Analyze custom indicators by combining desired data conditions
6 dashboard Organize key analysis results on one screen and share them with your team
7 segment Condition-based target user extraction and campaign utilization
8 Move user category Monitoring whale user withdrawal and establishing strategies to secure genuine users
9 User Activity Tracking Check individual user behavior and respond to abuse/inquiries

Data Analyst

This is a starting point for those responsible for everything from understanding the status of events being collected to doing deeper analysis and defining cohorts.

order document Purpose
1 Event Identify the overall status of events and attributes being collected and verify data quality
2 metric Team common KPI indicator definition
3 funnel Analyzing sections with high dropout rates and deriving points for improvement
4 Retention Checking initial immersion and long-term box office potential through return visit rate
5 Chart Analyze custom indicators by combining desired data conditions
6 segment Cohort definition and target user classification
7 User Classification Identify the proportion of users by type and the current status of whale users
8 User Activity Tracking In-depth analysis of individual user behavior

Developer

This is the starting order for developers responsible for setting up data environments, linking events, and managing third-party tools.

order document Purpose
1 Event transmission Check out how to design and transmit a custom event schema
2 Event Check platform/custom event loading status and verify transmission results
3 Metric Excluded User Management / Indicator Filter Management Internal staff·QA test data separation
4 Export data Event source data external pipeline integration
5 MMP linking Build an integrated data collection environment by connecting MMP and third-party tools
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Data Transfer

Analytics automatically collects some events through Hive SDK. Events that are not automatically collected or that are additionally required by the game can be sent separately.

document Description
Event transmission Transmit event logs required for analysis from client or server
MMP linking Send MMP event by linking MMP
Event template Check event structure and whether SDK is automatically collected by event

All Features

document Description
Home Check dashboard by workspace
All Content View and manage entire content list

Create

document Description
Chart Event/metric-based data visualization
funnel Step-by-step conversion/churn analysis
Retention User revisit/retention rate analysis
dashboard Content Integration Dashboard
template Saving and utilizing chart templates

User

document Description
segment Condition-based user group definition
User Activity Tracking Individual user event inquiry
User Classification Clustering-based user classification status
Move user category Movement status between user classification types

Data

document Description
Event Event and attribute definition/management
metric Common indicator definition/management
Linked Third party integration such as MMP
Export data Event data cloud storage upload

Setting

document Description
Metric Excluded User Management Exclude internal employee/test user aggregation
Indicator Filter Management QA Server/Test App ID Data Filter Management
Currency Settings Setting the currency required to view sales indicators
Time Settings Time zone inquiry and indicator start date setting
Workspace Management Workspace creation and permission management
User Management Manage workspace permissions by user

Permission information

The indicator settings submenu is exposed to all users and the list can be viewed. However, registration/deletion/modification is only possible with Analytics Manager.

Menu View Register/Delete/Modify
Metric Excluded User Management All users Analytics Manager
Metric Filter Management All users Analytics Manager
Currency Settings All users Analytics Manager
Time settings All users Analytics Manager