segment¶

Overview¶

Segment is a function that classifies users by setting conditions. You can classify users through the segment function and conduct targeting campaigns using the created segment snapshots.

Through game SDK integration, you can set more than 40 basic attribute conditions, and by using the client log transmission function, directly transmitted attributes can be used to create segments.

What can you do?¶

Business/Marketing Manager¶

• By combining conditions such as payment amount and number of days of access, you can define target groups such as whale users and dormant users and use them in campaigns.
• You can set a snapshot schedule to automatically extract the latest user list every day and connect it to a targeting campaign.
• You can easily manage regional promotion targets by creating segments based on specific countries and markets.

Data Analyst¶

• By using segments as chart, funnel, and retention filters, you can isolate only specific user cohorts for in-depth analysis.
• By fixing the snapshot creation time, you can form a static cohort based on the campaign start date and compare before and after indicators.
• The simulation function allows you to optimize conditions by checking the expected number and proportion of users before creating a snapshot.

Get started quickly¶

If this is your first time creating a segment, follow the steps below to create your first segment.

1. Enter the Segment menu and click the Create button.
2. Select project to analyze.
3. Click the Add Attribute Group button to set the attributes and conditions to classify users.
4. Click the Calculate button in the Simulation area on the right to check the expected number of users.
5. Click the Save button at the bottom and enter segment title and segment description to save it as a segment.

All Features¶

Key concepts¶

Segment list¶

• Deleting a segment is only possible through the account that created the segment. If you delete a segment, any targeting campaigns running through the deleted segment will remain, but you will not be able to create new snapshots or targeting campaigns.
• If you select a segment through the checkbox on the left of the list and click the copy button, you can create a new segment by adding new attributes to the attribute conditions set for that segment.
• Click on each segment name to go to the segment detail page.

Segment Details¶

Through the segment detail page, you can check the conditions set when creating a segment, create segment snapshots, and use them for targeting campaigns.

Segment Snapshot¶

• A segment snapshot refers to a list of users extracted according to the attribute conditions set in the segment. You can check the number of users extracted from the segment you created through the Segment Snapshot tab.
  • For games with 'authentication v4' or 'Login Center' applied, the default identifier is user, so you can check the results of matching all uid and did based on the extracted user.
    • For games that do not support Hive membership linking, uid is displayed as 0.
  • Games with 'authentication v1' applied have a default identifier of uid, so you can check the results of matching all did based on the extracted uid.
• Segment snapshot data is synchronized every hour, so the number of extracted users may change each time a snapshot is created.
  • Segment snapshot data is aggregated with data received up to 10 minutes past the hour and synchronized at 35 minutes past the hour.
    • When creating a snapshot after 35 minutes past the hour: Based on data received up to 10 minutes after the creation time
      • Example: When a snapshot is created at 2026-03-30 19:50 → Data received until 2026-03-30 19:10
    • When creating a snapshot 35 minutes before the hour: Based on data received up to 10 minutes before 1 hour of creation time
      • Example: When a snapshot is created at 2026-03-30 19:25 → Data received until 2026-03-30 18:10
• If you want to create an additional snapshot, click the Add Snapshot button, enter a title, and click the Save button.
• Download options
  • Default option: Download the user list consisting of the fields User, uid, did, and appId.
  • Option with additional information: Downloads the user list of the default options along with the attribute values ​​set when creating the segment.
    • The order of attribute fields exposed when downloading with the option to include additional information is the same as the order of attributes exposed on the segment detail page.
    • If the attribute name of a custom attribute transmitted using the client log transmission function contains characters other than English and numbers (e.g. Korean, Japanese, Chinese), it will be exposed as a field name in the format customInfoProperty1, customInfoProperty2.

Targeting Campaigns¶

You can use the created segments and snapshots to conduct targeting campaigns for those users. More information can be found in Targeting.

Create segment¶

Click the Create button on the segment list page to go to the creation page.

Select project¶

Select user attributes¶

User attributes refer to characteristics that a user has. By selecting attributes and setting detailed conditions, you can extract users that meet the set conditions.

When you click the Add Attribute Group button, an attribute selection pop-up will appear. One segment can have up to 5 attribute groups, and one group can have up to 5 attributes.

The list of attributes that can be checked by default through game SDK integration is as follows. SDK If no logs are collected due to version differences, etc., some attributes may not be displayed on the selection screen.

Advertising Information

Purchase Information

User Information

• App ID: You can select the appId value issued by App Center.
• User classification type: Detailed descriptions of user classification types can be found in User > User classification.
• Disable Hive: You can select one of the values ​​below.
  • Suspension of use
  • Lift suspension of use
  • No history of suspension
• did: Issuance scope varies for each OS.
  • iOS: 100,000,000 or more and 300,000,000 or less or 1,000,000,001 or more but 5,000,000,000 or less
  • Android: 300,000,001 or more but 700,000,000 or less or 5,000,000,001 or more but 10,000,000,000 or less
  • Windows: 10,000,000,001 or more and 15,000,000,000 or less
  • MacOS: 15,000,000,001 or more and 20,000,000,000 or less
• uid: You can select Hive among games that have 'authentication v4' or 'Login Center' applied if they support membership linkage.
  • For games with 'authentication v1' applied, uid is set as the default identifier, so you can check it in the segment snapshot without selecting a separate attribute.
• Excluded registered users: You can select one of the values ​​below.
  • Indicator exclusion: Users registered in Settings > Indicator Settings > Indicator Exclusion User Management
  • Indicators included: All users not registered except

Gameplay Information

• Account Level: hive_account_level_change Selectable if event data has been sent.

Session Information

Connection Information

• Number of Dormant Days: Calculated based on the time of segment creation. To extract dormant users based on a specific date in the past, you must create a segment directly on that date, and retroactive search is not possible at a later time.
  • Example: If the number of inactivity days is 3 or more on April 10^th → Extract users whose last access date is before April 8^th

Push Information

MMP Information

• When the MMP tool is linked through the game SDK, it is aggregated based on the logs sent, and the attribute value can be selected in the 'Activity - Medium' format.
  • Each attribute name is displayed separately according to the MMP linked in the game.
    • Example: If Airbridge is linked, it is displayed in the format 'Period Airbridge activity - medium', 'Airbridge activity - medium'.
    • You can check the types of MMP tools that can be integrated in Analytics at Data > MMP Integration.
  • For games with 'SDK v4' or 'SDK v1 - Login Center' applied, the MMP identifier (customerUserId) is sent as playerId by default, so it can be used in conjunction with other attributes.
    • In addition, for games with SDK applied, connection with other attributes is restricted if the MMP identifier (customerUserId) is not set to the Hive user key (UID).
    • If Airbridge is linked, games with v4.25.2.0 or later versions of SDK can be selected.
• Data will be reflected starting from March 15, 2025.

Custom Attribute

If you send user attribute logs using the client log submission feature, you can utilize the custom attributes to create segments within up to one hour after submission. For more information, refer to Custom User Attribute Definition Log.

Setting attribute conditions¶

After selecting all the attributes to be used on the attribute selection screen and clicking the OK button, all selected attributes will be exposed as one group. If you want to remove or change the selected attribute, you can do so through the trash can button or the Add attribute button.

Numeric attributes (count, number of days, etc.)

If the data type is integer, enter an integer greater than 1, or if the data type is float, enter a real number greater than 0 and select one of the conditions below.

Character type attributes (country, language, etc.)

You can search, search, and select selectable values ​​through the attribute value drop-down box. For some attribute values, the original value (e.g. KR) may be exposed.

Date type attributes (first access date, etc.)

Select a date value through the calendar and then select one of the conditions below.

Attributes starting with “Period” (period session count, etc.)

By adding a period to the condition, you can set the attribute value during a specific period as the condition. For the time period, select either Recent Period or Date.

• Recent Period: Specify a relative period by entering the same day or a number of days from 1 to 365. The number of snapshot users may vary depending on the time of inquiry.
  • Example: Set the most recent period to 1 day → When viewed on April 10^th, it is based on data from April 9^th ​​to 10^th.
• Date: Search for attribute values ​​during the set period. The date range is limited to a maximum of one year.

Connections between attributes¶

After setting all the desired attributes, select one of AND / OR on the left side of the attribute group box to connect all attributes in the group.

When multiple values ​​are searched¶

Attributes whose attribute names do not start with “period,” such as country or language, are provided based on all attribute values ​​after the user’s first access. If multiple values ​​are being searched, set the condition by selecting one of the options below.

Attribute group connection conditions¶

If you add more than one attribute group, you can select either AND or OR to concatenate all attribute groups.

Simulation¶

This is a function to check the expected number of users and their ratio (%) to the total number of users before creating a snapshot. If your expectations are not met, you can see under what conditions users are lost.

• The expected number of users refers to the number of users that match the selected attribute conditions are removed from duplicates. Since snapshot data is not deduplicated, it may differ from the actual number of snapshots extracted.

Simulation Procedure

• Once all segment attribute conditions are set, the Calculate button becomes activated.

  • The total number of users is the number of users who have logged more than once in the selected game.

• When you click the Calculate button, summary data on user proportion and detailed data on user proportion for each attribute are displayed.

  • Summary

    • User proportion (%): Calculated as (expected number of users / total number of users) × 100.

  • Details

    • If more than 5 attribute values ​​are selected in the character attribute, only the top 5 will be displayed, and other attribute values ​​can be checked with the See More button.
    • If one user has multiple attribute values, the sum of the user proportion (%) may exceed 100%.

• After resetting the attribute conditions, click the Calculate button again to check the data for the reset conditions.

Default snapshot¶

• Settings: Upon segment creation, a default information snapshot named "Basic Segment" is created containing the fields playerId, uid, did, appId.
• Unset: Segment snapshots are not created, and can be created manually on the Segment Snapshots page if necessary.

Set segment snapshot schedule¶

You can automate the creation of segment snapshots. There is no limit to the number of schedule settings, and you can set them freely.

If you select Settings and set the period, cycle, and time (based on KST), a snapshot will be created at the set time and at the set cycle for the set period.

The created snapshot can be checked through the segment detail page - segment snapshot tab.

Recommended Segments¶

This is an example of a segment commonly used in analytics. Create custom segments by combining various attribute conditions.

All users of the game¶

• Description: This is a user who has logged in at least once since the game was launched.
• Select Attribute

New users received within the last 7 days¶

• Description: Newly acquired users within the last 7 days.
• Select Attribute

Users who have logged in more than once from a specific country within the past year¶

• Description: Users who have logged in from a specific country at least once in the past year.
• Select Attribute

• Linkage between attributes: AND
• If multiple values ​​are searched: All values

Among users in a specific market, users are inactive for more than 3 days¶

• Description: Among users who installed the game at least once through a specific market, these are users who have not logged in for 3 consecutive days at the time of inquiry.
• Select Attribute

• Linkage between attributes: AND
• If multiple values ​​are searched: All values

Users who have been inactive for more than 3 days among users who logged in during a certain period of time¶

• Description: Among active users during a certain period, these are users who have not logged in for 3 consecutive days at the time of inquiry.
• Select Attribute

• Linkage between attributes: AND

Precautions & Tips¶

• After deleting a segment, you cannot create new snapshots or targeting campaigns with that segment. Be sure to check whether it is in use before deleting it.
• Snapshot data is non-duplicate data, so the estimated number of users in the simulation and the actual number of snapshots may differ.
• For segments set with the “recent period” condition, the number of users varies at each view time. To analyze fixed users, create a snapshot and use it.
• Custom user attribute definitions will be reflected in segment creation within up to 1 hour after sending the log.
• By using segments as filters for charts, funnels, and retention, you can analyze indicators by separating only specific user groups.

Related menu¶

• Chart — Analyze indicators of a specific user group using segment filters
• Funnel — Analyze the conversion rate of a specific user group using segment filters
• Retention — Analyze the retention rate of a specific cohort using segment filters
• Dashboard — Integrated management by adding segment-based analysis results to the dashboard
• Targeting — Targeting campaign using segment snapshots